Marketing Automation

Marketing automation refers to the use of software and technology to automate and streamline marketing tasks and processes.

This can include tasks such as email marketing, social media management, lead generation, and customer segmentation.

The goal of marketing automation is to increase efficiency and effectiveness in these areas, allowing marketers to reach more customers, personalize their interactions with those customers, and ultimately drive more conversions and revenue.

Additionally, marketing automation can help to gather insights and data that can be used to inform and improve future marketing strategies.

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