Content Strategy

Content strategy is the planning, development, and management of content. It is a process that involves identifying the purpose and goals of the content, the target audience, and the channels through which the content will be delivered. Content strategy also involves creating, curating, and organizing content in a way that is both effective and efficient, with the goal of achieving specific business objectives. It covers both the creation of new content and the management of existing content. It also includes the governance, maintenance, and archiving of the content. The goal of a content strategy is to ensure that the content is consistent, relevant, and valuable to the target audience, and that it supports the overall goals and objectives of the organization.

Content Editorial Process

Content editorial process refers to the procedures and guidelines used to create, review, and publish content. These processes are designed to ensure that the content is high-quality, accurate, and consistent with the organization’s brand and tone of voice — not to mention timely and on-schedule.

Some common steps in a content editorial process may include:

• Content creation: This may involve researching and writing new content, or repurposing existing content.
• Content review: This step involves having one or more individuals review the content for accuracy, grammar, and consistency with the organization’s style guide.
• Content editing: This step may involve making revisions to the content based on feedback from the review step, or for other reasons such as SEO optimization.
• Content approval: This step involves having the content reviewed and approved by the relevant stakeholders such as the legal, branding and marketing teams.
• Content publishing: This step involves publishing the content to the appropriate channels, such as a website, social media, or email newsletter.
• Content measurement: After the content is published, it is important to measure its performance, analyze the data, and make adjustments if needed.

Content editorial processes may vary depending on the organization and the type of content being created, but they typically include a combination of these steps. Having a structured editorial process in place can help to ensure that the content is of high quality and aligned with the organization’s goals and objectives.

Prism14 builds and cultivates what’s important in engagement practice and knowledge for teams, solo entrepreneurs, and ambitious makers and creators.

• Brand Development
• Immersive Strategy + Omnichannel Strategy
• Marketing Automation
• IRL Strategy | Experience Strategy | Experience Design
• Self-Awareness Practice = Sensory Awareness Practice
• Continuous Improvement & Quality Assurance
• Communication Styles | Communication Facilitation
• Content Strategy | Content Editorial Processes