IRL (In Real Life) Strategy

IRL (In Real Life) strategy refers to the way a brand or business interacts with customers and creates experiences for them outside of the digital space.

This can include in-person events, pop-up shops, product demonstrations, and other physical touchpoints.

The goal of an IRL strategy is to create a deeper and more meaningful connection between the brand and the customer by providing them with a tangible and memorable experience.

Additionally, IRL experiences can also be used to gather customer feedback and insights that can be used to improve and inform future marketing and product development strategies.

Experience Strategy

Experience strategy refers to the process of creating and delivering positive and memorable experiences for customers throughout their interactions with a brand.

This can encompass all touchpoints, from a brand’s website, product packaging, in-store environment, customer service, and beyond.

The goal of an experience strategy is to create a positive and memorable relationship with customers that will lead to increased loyalty and advocacy.

It is a holistic approach that encompasses all aspects of the customer journey, and it is closely related to customer experience management (CEM).

Experience strategy aims to align all touchpoints and interactions with the brand to create a consistent and cohesive experience.

Experience Design

Experience design (XD) is the practice of designing and creating products, services, environments, and interactive systems that provide meaningful and relevant experiences to users.

It is a multidisciplinary field that draws on concepts and methodologies from various disciplines such as user research, user-centered design, interaction design, service design, and more.

Experience design is often used to create digital products such as websites, mobile apps, and other interactive systems, but it can also be applied to physical products, spaces, and services.

The goal of XD is to design products, services, and experiences that are both functional and emotionally satisfying, meeting the needs and expectations of users while also exceeding them.

It is a user-centric approach that considers the context, emotions and behaviors of the end-users throughout the design process.

Prism14 builds and cultivates what’s important in engagement practice and knowledge for teams, solo entrepreneurs, and ambitious makers and creators.

• Brand Development
• Immersive Strategy + Omnichannel Strategy
• Marketing Automation
• IRL Strategy | Experience Strategy | Experience Design
• Self-Awareness Practice = Sensory Awareness Practice
• Continuous Improvement & Quality Assurance
• Communication Styles | Communication Facilitation
• Content Strategy | Content Editorial Processes